This will take some trial-and-error, since every brand's audience is unique, so test a few different formats.
Lastly, consider what types of questions might actually help you know more about your audience. Remember, your followers are on Instagram for entertainment, so they don't want to feel quizzed by tough questions. You don't want to overuse the Questions Sticker and risk answer-fatigue from participants.Īdditionally, you have a "Poll" feature if you want to ask your followers a binary question, like "Which pizza topping is better, cheese or pepperoni?" Save your Questions feature for more complex questions - and try to make them fun. It's important to note - your followers will become tired of constantly answering questions on your Story, so use the Questions feature sparingly. Then, click the square smiley face in the top right of your screen. Go to your Stories feature, and either upload a photo or take one (I took one within the Stories feature of my pizza box).
#COOL INFORMATIVE AND FUNNY PAGES TO FOLLOW ON FACEBOOK HOW TO#
But first, let's dive into how to use it.ġ. Here, we're going to explore nine creative ways to use Instagram's Questions Sticker to properly engage your followers. It can also help inform your knowledge of brand perception, and gain a deeper understanding of what your customers care about.įortunately, in 2018 Instagram introduced a new feature that makes it easier than ever to engage with, and receive feedback from, your followers - the Questions Sticker. Engaging with your audience will help boost brand awareness and create customer loyalty.
In short - if your brand is on Instagram, you need to be communicating and engaging with your audience. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants. Instagram is an undeniably powerful channel for businesses to reach a larger audience - in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram.
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